Creating a sensory experience for the customers that sets the mood, lavishes the taste, brightens the atmosphere, enriches the music and revives the beautiful colours and textures of the restaurant is the key factor in customer satisfaction. If your customers are in the happy and playful mood, they are going to shell-out money to consistently experience the environment that sets the tone. The ambience is one of the most essential aspects in the hospitality industry that reflects the overall image of the restaurant. Providing a complete and memorable experience will create word of mouth marketing on behalf of your restaurant.
You need to look into these 3 elements that can assist you in achieving an excellent atmosphere in the restaurant which can stimulate the senses of customers.
Your restaurant should tell the story using creative themes which connects food, beverages, style, culture, history and environment. It should evoke a tingling feeling in each corner of the restaurant. The colours you choose should reflect the theme of the restaurant. A warm colour stimulates appetite and promotes positive feeling. Seating arrangement should make customers comfortable to dine. Décor needs to have a subtle impact on the guests, the painting hanging on walls, floor tiles, arrangement of flowers and plants, furniture colour and texture.
Lighting needs to be in line with the restaurant theme. Natural and artificial lighting both have a part to play. Lighting ignites the spirit, bringing in more intimacy in relationship. It also provides elegance and intensity to the restaurant. You can use vibrant and galvanising lights to basic and functional purpose lights that suit your respective restaurant concept. Dimmer switch can help in adjusting lighting according to time of the day. To highlight specific areas of restaurant design you can use spotlights to showcase them.
Sound in a restaurant may arrive from the voices of guests, noises from the kitchen, scratching of cutlery of plates and the music played in the background. The music should be selected according to the target audience and concept of the restaurant. Loud music can be used for a lively and youthful restaurant; soft and soothing music can be used for calm and romantic places. Special care should be taken to ensure that voices of guests or noises from the kitchen should not overpower the music at the background.
Customers go to a restaurant for a full experience that involves all the senses, not just taste. They want the atmosphere around the restaurant to influence their mood. Restaurants have the power to make customers happy and enhance their good feelings and set the mood.